Realbuzz Impact Report 2024-2025 - Report - Page 8
Charity Case Study:
The National Breast Cancer Research Institute
(NBCRI), based in Ireland, has partnered
with realbuzz since 2022 across a number
of major events and plays host to one of the
biggest team’s participating in the Irish Life
Dublin Marathon, annually. The event is one of
Europe’s most popular marathons and the only
closed road event of its kind through
the famous Irish capital.
FY 24 / 25 saw NBCRI send a team of 81
runners to the event, in collaboration with
realbuzz, raising €144,861 for the charity and
over €1.7k per runner, on average. This was
+19% more than the stated fundraising target
for runners of €1,500.
“We were delighted with the 2024
Irish Life Dublin Marathon campaign –
the fundraising impact delivered was
phenomenal and this was our largest
team thus far in the event, having grown
the programme with realbuzz yearon-year. It’s a very customer-centric
partnership with lots of added value
benefits for runners choosing to take
on the event for charity. Dozens of our
runners attended the realbuzz finisher
party at the Grayson which allowed us to
celebrate with them as well as engage
a wider network of causes and charity
runners from across the world.”
Patrick Casey | Director of Operations | NBCRI
Fundraising impact:
€144,861
raised from 81 runners
over €1.7k per runner.
19%
more than the stated fundraising target
for runners of €1,500.
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