Realbuzz Impact Report 2024-2025 - Report - Page 18
Ambassador Campaign
Spotlight
3 creator teams with over:
Runner Hairoes
Run4Rome Relay
5 Million followers
on Tiktok
2025
c.300 Million
combined likes
In March 2025, we teamed up with ethical
hair extension brand, Great Lengths to send
new creators alongside existing realbuzz
ambassadors to the 2025 Run4Rome Relay.
The teams of four took on the challenge of
being Runner Hairoes for children and young
people going through cancer, all supporting
the campaign’s selected partner charity,
The Little Princess Trust.
The objective of the campaign was to
amplify both the official partner charity, to
an audience of prospective supporters, and
inspire more runners to compete for charity
through a range of running-focused and
celebrity ambassadors, many of whom
were running for the first time.
over
2.1 Million
combined Instagram
following
1.4M
reach generated within 48 hours
across the Runner Hairoes
c.£8,000
was also raised for the charity
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