Realbuzz Impact Report 2024-2025 - Report - Page 17
Ambassador Campaign
Spotlight
6IN1:
A team of creators
complete all six
SuperHalfs in one year
As the Official Charity Programme Partner for
the SuperHalfs Half Marathon Series and the
exclusive provider of the SuperCharity Series
entry which provides charity entry into all six
races, the objective of the 6IN1 campaign was to
highlight the Series opportunity for prospective
runners and bring these destination races to life
through ‘IRL’ (in real life) content through a team
of running-focused creators.
24/25 Series influencer
campaign ’6IN1’ delivered:
4M of direct reach and over
15,000 engagements.
Charity entries have grown 307% YoY (2025
vs. 2024) in 2025 we will send over:
2000
charity runners to the races, growing to
3000 in 2026 with over 200 charity
partners participating.
The 25 / 26 6IN1
team has a combined
followership of over
and are expected
to generate a
reach of
1.5M
+10M
As a part of our evolving strategy, we recently
expanded into the TikTok space - a major catalyst
in the rise of online running culture, with over 68
million posts and 1.3 billion views in the growing
#RunTok community. Since launching in February
2025, we’ve achieved consistent month-on-month
follower growth of over 70% and now reach
nearly 1 million users each month. Engagement is
particularly strong among the 18–34 demographic,
which accounts for 81.1% of all interactions reinforcing TikTok’s value as a high-impact channel
for reaching the next generation of runners.
Gen Z and younger Millennial markets represent
the largest YoY growth in event participation
– demographic event participation up 8.6% in
2024 vs. 2023, with 16 -29 representing 16% of
event participation in 2024* - and realbuzz’s own
audience data reflects these shifts with c. 50% of
the realbuzz active subscriber base now under 34
and 75% under 45. They are also the generations
with the keenest appetite to run with over 68% of
UK Gen Z’s looking to run more in 2025 and UK
Millennials running more than any other generation*.
As a strategic marketing partner, we help our event
partners and our charities expand their reach and
get to more runners, across all walks of life.
*Mass Participation Pulse Report 2024
*SportsShoes Running Report: Running Statistics 2025
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