Realbuzz Impact Report 2024-2025 - Report - Page 16
realbuzz
Ambassadors
Realbuzz ambassadors are creators
from both the fitness / running category
as well as lifestyle influencers
and celebrities.
Influencer marketing has dominated the marketing
mix, especially across younger demographics such
as Gen Z (18 - 27) for several years, offering social
proof and more genuine endorsement for products
and services. In running, FOMO is a thing, and in
charity running, influencers inspire philanthropy.
The focus of ambassador selection is on
authenticity, passion for causes and accessibility
across our diverse audiences, alongside key reach
and engagement levels, in order to harness the
conversion and connection power of creators.
16
