Realbuzz Impact Report 2024-2025 - Report - Page 15
Investing
in Our Brand
Fundamentally, realbuzz is a marketing
and fundraising agency for our partners
across the world having facilitated
over £1bn of fundraising since the
organisation was founded in the
early 2000s.
Over the last two years, as we have increased our
focus on direct-to-runner campaigning in support
of our partners, we have been strategically scaling
up our investment in marketing. The objective is
to influence the next generation of charity runners
and build equity in our long-standing brand.
This has involved an overhaul of our digital
estate, with the launch of our new website at the
commencement of FY 24 - 25, creating a global
platform for events and charities to reach runners.
In conjunction, we have also taken a social
and creator first approach to our marketing
strategy, generating over 200M of reach for
our event and charity partners through
ambassador-led campaigns.
+50,000 +120,000
new visitors
views
per month
15
